Transforming prestige retail teams & future-proofing businesses across Asia Pacific
Papillon Unlimited was founded by Chery Ng, who brings more than 15 years of luxury retail expertise — from senior APAC leadership roles at Estée Lauder Companies and L'Occitane Groupe — combined with practical capability in AI training and workflow deployment.
About
Papillon Unlimited Consulting was founded on a simple conviction: the best retail training and AI strategy aren't separate disciplines — they're one. Chery Ng brings a rare intersection of prestige beauty expertise and genuine AI fluency that few consultants can claim. Clients work directly with Chery from diagnosis through implementation — there is no handover from pitch team to delivery team.
With senior APAC leadership roles at Estée Lauder Companies and L'Occitane Groupe, Chery has shaped retail education strategy across 17 markets, trained over 2,000 frontline staff, and driven measurable results — from 13% sales productivity uplift to 90% CSAT scores.
Today, that same precision is applied to AI training, agentic workflow design, and e-learning architecture for global and local brands ready to evolve.
What We Do
End-to-end retail capability building for prestige and luxury brands. From product knowledge architecture to emotional selling mastery — designed for frontline teams that need to perform at the highest level.
Designing seamless, high-touch retail experiences that convert and retain. From in-store journey mapping to omni-channel CX strategy — grounded in real luxury retail practice across 17 APAC markets.
From AI literacy workshops to full agentic workflow implementation. Helping organisations move beyond talking about AI to actually deploying it — with strategy, training, and measurable ROI.
How We Work
Case Studies
Developing 20 e-learning courses for Canada Goose's Global Training Team, targeting retail Brand Ambassadors worldwide. A multi-stage Claude workflow converts complex training content into structured, engaging digital learning experiences.
[Career-Led Project] Built interactive HTML service performance dashboards from weekly store report data across multiple Hong Kong locations. Standardised retail business analysis methodology and KPI tracking system on Tableau.
Designed n8n-based AI automation workflows for a Hong Kong beauty salon group, streamlining store operations to improve efficiency and team productivity. By automating repetitive operational tasks, the solution enables staff to focus on higher-value responsibilities that directly contribute to business growth.
[Career-Led Project] Pioneered a 360° Service Experience project across APAC. Comprehensive GTM plan including asset creation, service tiering, training content and KPI tracking via Tableau across 10 markets.
[Career-Led Project] Deployed a full e-Learning platform and blended learning approach across 10 APAC markets. Developed TTT modules, virtual training programmes, and gamification elements driving 100% KPI achievement.
[Career-Led Project] Led full lifecycle of an in-store consultation tool — from sourcing and piloting in key stores to APAC-wide rollout and global adoption. Tool training, KPI design, and sales impact tracking included.
Insights
Most brands buy the software. Few actually change how their teams think. After training frontline staff across 17 markets, I've seen exactly where AI adoption fails — and it's not a technology problem.
Everyone tracks completion rates. Almost no one tracks behaviour change. Here's how to close the gap.
Culture eats strategy for breakfast — and APAC has a lot of different cultures to navigate.
Contact
Whether you need retail training, customer experience design, or practical AI deployment — tell us what you are trying to improve and you will receive a direct response from Chery.